Some of the best advice I’ve seen regarding how to write essays is from Paul Graham. He says writing is thinking, and, insightfully, that writing forces you to think better. He wrote, “Just as inviting people over forces you to clean up your apartment, writing something that other people will read forces you to think well.”
My other suggestion (also, I think, stolen from Graham) is to concentrate on writing things with lasting value.
From an interview with John Gruber