Schrodinger’s Products (ten ways to be desirable)

Kathy Sierra:

Perhaps the best we can do is stay more focused on the user’s perception and experience than on the actual product itself. It’s so easy to get caught up in feature lists, implementation quality, performance metrics, etc. and then miss the whole point. We focus on the trees, not the forest. We create a product that flawlessly meets a checklist, but that nobody lusts after. It’s like the blind date your friends keep describing as, “Yeah, but he’s got a great personality and he’s smart and funny and…”